“It’s all about streaming now, and entertainment platforms are competing for fans who have more time than money to spend these days”
Bloomberg April 14, 2020
OUR SOLUTION
RADIO KROMA. Radio meets Live Stream
The evolution of audio-only radio - hosted by the powerhouse radio presenter, Safi.
During the nationwide lockdown, we introduced the 3-hour audio AND video show titled #THEBIGSTAYHOME.
Radio is light - you can tune in, or focus on work until something refreshing is said or a killer track gets you moving in your seat.
It’s uniquely suited to our current situation as it invites a familiar voice to melt away the listener’s worries, while entertaining and enhancing their mood.
LIVE ON ALL RELEVANT PLATFORMS
We are the leaders of Live Streaming in Egypt and we’ve built a powerful, rock-solid mobile internet solution enabling us to be live on multiple platforms from absolutely anywhere.
The Lockdown Star - #THEBIGSTAYHOME
WHAT MAKES THIS SHOW SO SPECIAL?
It’s own unique character - 3 Hours of engaging entertainment; from the presenter, to our hilarious homemade fake ads, our show oozes its own captivating charm
Great Music - feel good, curated music guaranteed to fix any mood!
Guest video calls - we’ve already had a range of exciting guests like French
world cup winner Emmanuel Petit, to local celebrities like Dr. Alfons
Ability to add video content of any kind
Topical discussions - will remain relevant and is adaptable to the times / Huge engagement - it’s a shared experience with our audience, not just a one way conversation like other media formats
Don’t take our word for it, hit that play button!
SAFI
The voice of modern Egyptian radio! Millennials and Gen Z listened to Safi on the way to (high)school or university.
They drove their first cars, commuted to and from their first jobs - all sound tracked by his voice and choice of music.
A familiar voice, well learned in the craft of words and a voice of reason and positivity blasting out music from a finely curated library.
WE ENGAGE WITH LISTENERS IN NOVEL WAYS USING SOCIAL MEDIA.
The job of a radio presenter is to engage with the audience. For a recently launched start-up, the results have been HUGE, and to-date, all organic! Moreover, we’ve got a whole host of features to engage our audience and make them feel included and part of the experience
Active viewers can be dialed in for a remote video interview (live)
Audience can vote on any topic we come up with during a show; even what to be played in the next episode
The power of real-time engagement is multiplied by the finesse of a veteran radio presenter
DON’T TRUST US, TRUST OUR NUMBERS.
For such a small audience, the engagement was through the roof!
RADIO KROMA’S UNIQUE ABILITIES
For content to survive it must be relevant, engaging and timely - its time to throw away the rule book!
Our agile and creative team has one singular focus; build a community around our projects. In the streaming world the community endures.
How do you remain relevant and foster a community online? You engage fans on air, discuss current pains and topical issues, play feel-good music, call in guest celebrities, share blooper reels... keep things real and pertinent - authentic content that the audience looks forward to and feels a connection to.
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